OTT services have grown rapidly in popularity over the past few years.
People can now watch various genres of content anytime and anywhere.
With subscription costs climbing and additional payments required,
more users are looking at ad-supported free services.
Let’s examine the background of OTT and the rise of free services.
How did OTT services begin?
OTT platforms evolved by replacing cable TV here with online streaming.
As content became available through portable devices,
OTT became a mainstream choice.
After the pandemic increased time spent indoors,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT’s core benefit is selecting content based on personal taste.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Price increases and pay-per-view models add pressure.
Subscription cancellations are also increasing.
Understanding free streaming
Free streaming provides content at no cost in exchange for watching ads.
Viewers enjoy various genres without paying.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Why is FAST becoming popular?
FAST represents a growing streaming movement.
Demand for cost-free viewing increased after COVID.
Emerging FAST platforms are gaining attention.
With news, sports, and entertainment, interest continues to rise.
In conclusion
Users seek alternatives as OTT pricing increases.
Exploring options helps match personal needs.
The future of streaming looks promising.